Modern Buying Requires Modern Selling
Practical sales transformation programs designed for today’s commercial reality — where buyers are informed, overwhelmed, and resistant to traditional sales approaches.
All prices are per person and include VAT where applicable
Why Traditional Selling Is Losing Effectiveness
- Buyers research before speaking to sales
- Senior decision-makers avoid generic pitches
- Most sales conversations create little commercial value
- Sales teams still sell like it’s 2015
- The biggest competitor today is often: “do nothing”
The “Selling is Helping” methodology helps commercial professionals adapt to modern buying behavior with practical frameworks, buyer-focused conversations, and commercially intelligent selling.
FOR FRONTLINE SALESPEOPLE
Selling is Helping Program
A complete modern sales transformation program designed for commercial professionals who want to create stronger buyer conversations, greater trust, and more commercial impact.
- Understand how buyers buy
- How to align a sales process that engage buyers
- How to influence stakeholders and enable change champions
- How to add business acumen to conversations
- How to use AI for your call prep.
- Buyer-focused questioning skills
- Practical sales frameworks
Program includes
- 5 levels - 16 courses - 60+ bite-size training lessons
- Downloadable tools
- Interactive challenges
- Practice on own opportunities
- Video introduction to all courses
€795
- Join the Program
- Self-paced learning
- One-time investment
- Immediate access
EXPERIENCE THE PROGRAM
Start the First Learning Path — Free
- Provide your name, role and company
- Get access to the first 4 lessons
- No payment required
SALES MANAGERS TRACK
Reinforce, Coach and Motivate
Designed for commercial leaders who want to reinforce, coach, and operationalize the “Selling is Helping” methodology inside their teams.
- Practical leadership guide aligned to the Selling is Helping program
- Reinforce what their salespeople have learned — without re-training them
- Coach differently, using the Selling is Helping language and frameworks
- Creating coaching consistency across commercial teams
- Supporting stronger buyer-focused conversations
- Helping teams turn learning into daily execution
- Turn theory into action on live deals
What this track will help you do
- Supporting your sales reps during 1-1s
- Coaching them on the sales rep activities tasks in the courses.
- Reinforcing their learning at a TEAM meeting
€295
- Join the Sales Managers TRACK
- Your Guide to Motivate & Inspire
- One-time investment
- Immediate access
Modern Buying. Modern Selling
3hrs Workshop for Commercial Leaders
Change starts at the top. This highly interactive 3-hour workshop challenges commercial leaders to rethink how modern buyers make decisions — and why traditional selling approaches increasingly fail to create engagement and momentum. Through practical examples, discussion, and real commercial scenarios, participants experience a thought-provoking journey into what modern selling truly requires today.
- Highly interactive leadership workshop - Online & Onsite
- Maximum 18 commercial leaders
- Why traditional selling is losing effectiveness
- Understanding modern buyer behavior
- Why “doing nothing” is often the biggest competitor
- Challenging conventional sales thinking
- Building alignment for commercial transformation
Particularly in the fast-moving e-commerce industry, this workshop is often described as a true eye-opener for how modern buyers engage, evaluate, and make commercial decisions today.
- Let's talk about modernizing the way your teams sell
- A powerful commercial mindset shift in just 3 hours
- Practical change starts with leadership alignment