Modern Buying Requires Modern Selling
This interactive roller-coaster masterclass helps commercial leaders understand the modern buying journey — and why the future of selling is no longer about pitching, persuading, or pushing.
What Is This Workshop?
In this highly interactive 3-hour masterclass, Ton Verleg takes commercial leaders through a provocative and eye-opening journey into the reality of modern B2B buying.
This is not traditional sales training.
It is a complete rethink of how buyers make decisions — and what salespeople must become to stay relevant.
Through practical examples, buyer insights, discussion, AI applications, and modern sales frameworks, leaders discover why many traditional sales approaches are rapidly losing effectiveness.
Ton flips the script on selling.
What You’ll Discover
During these 3 hours, you will explore:
- Why traditional selling techniques are losing effectiveness
- What modern buyers actually expect from salespeople
- Why buyers disengage when salespeople pitch too early
- Why “comfort” and “status quo” have become the biggest competitors
- The shift from sales process → to buyer-focused sales frameworks
- Why understanding the customer’s buying journey is now fundamental
- Why gaining internal consensus matters more than “closing techniques”
- Practical AI applications to better understand customer situations
- How to create higher-value executive conversations
- Why modern selling is about helping customers grow and move forward
A Workshop That Challenges Conventional Sales Thinking
Commercial leaders consistently describe this masterclass as:
- Eye-opening
- Confronting
- Refreshingly practical
- Highly relevant to today’s buying reality
If your sales team still operates with approaches designed for yesterday’s buyers, this workshop will challenge the way you think about selling — in the best possible way.
