Once upon a time, selling felt simple. You prepared your meetings with a clear goal. You asked smart discovery questions. You dug into problems and dissatisfactions. Together with the prospect, you defined the need for a solution. Perfect, right?Selling was …
❓Your CRM is solid.✅Sales training? Delivered.📊KPIs? Green across the board. So… why aren’t your sales teams hitting target? You’ve built a well-managed machine. But sales performance is still down. Here’s the question no one’s asking: What happens at the very …
Most salespeople think they’re guiding the sale. In reality? They’re often misaligned with what buyers actually need at each stage. The #1 Mistake That Stalls Deals You can follow SPIN, MEDDIC, GAP Selling, or any other sales process—but if you …
In a 2024 study by Salesforce, 67% of sales professionals didn’t expect to meet their quotas that year, and 84% missed them the year before. According to Forrester, the average sales target achievement for B2B sales organizations is 47%, indicating …
Episode nr. 6. If you are a salesperson, how often have you heard this question from your Sales Manager? I think this is no longer the right question. It doesn’t help the salesperson at all, and here is why. Straight …
This is episode Nr. 3 of the Newsletter “From The Buyer’s Perspective” In the previous episode, I shared “my ChatGPT prompts to help Salespeople” prepare for their sales meetings. The results of these prompts are answer summaries of So, how …
This is the second episode of the Newsletter “From The Buyer’s Perspective”. One of the principles of Selling with the Buyer’s perspective is helping; Selling is helping. As a salesperson, your objective is to help customers grow their business. This …
This is the first episode of the Newsletter “From The Buyer’s Perspective”. Answering the Newsletter Headline, “How to sell by seeing the world through the buyer’s eyes“, starts by being conscious of what buyers want from salespeople. If you have been …
I posted a blog about the benefits of sending an agenda only five weeks ago. Then, last week, I was facilitating a training for Enterprise salespeople where this came up again (thanks Warren van Dyk) and I realized more and …
Sending an agenda to your contact person before a meeting sounds fundamental, but from my experience, not many salespeople do this or are not doing it well. There may be reasons why this is not done. Salespeople are busy people, …
Many books and articles have been written (and more to come for sure) on how to leverage AI in Sales. Regardless of whether you feel AI is good for sales or us humans in general, the fact remains: It’s only …
If you are looking for full-blown sales negotiation tips and hints, stop looking. You won’t find them here. There is already so much written about “how to negotiate” (feel free to Google for answers) that I thought, “Let’s not do …
Last week, I was out with the frontline sales. I was so happy to see excellent discovery meetings. The stakeholders we met kept taking notes and asked the sales executive for more information and to meet with the business owner …
We have all done it and are still experiencing it when prospecting: stumbling over your words because your customer reacts differently to what you expected. In particular, when meeting with someone you have never met, your brain must work hard …
Joe looked at the calendar. Q3 was already halfway, and October was on the doorstep. His sales performance wasn’t excellent, but neither were his sales colleagues. Plus, the economic dip wasn’t working in anyone’s favour. He picked up the phone …
B2C and B2B insights There is this wrong belief that insight selling is something new. It isn’t. Not in B2B or B2C. In the latter, we as consumers are exposed to insights all the time: for example, when we are …