An Accenture report claims that over 90% of decision-makers never respond to cold calls. Recent Gartner studies reveal that the old-fashioned prospecting “spray and pray strategy” results in only a 2% response rate. That’s not much. In context, you need to make …
An Accenture report claims that more than 90% of decision-makers never respond to cold calls. In addition, recent Gartner studies reveal that the old fashioned lead generation “spray and pray strategy” results in only a 2% response rate. That’s not much. In …
Discovering needs is losing ground over Creating Wants.
Are you ready for a rollercoaster of changes? Get your ticket and hop on!
Sharing information without providing advice is not helping. It creates more confusion.
You wonder what else has changed? Cold Calling!
Put yourself in the customers’ shoes when you call for a meeting. What do they think? Reverse-engineer that process and use an approach that works for them!