A salesperson reached out to me, asking if I could walk her through the concept of “Gaining Consensus is the New Closing.” She is facing multiple stakeholders, of which the Marketing Director is her Change Champion. She had valuable conversations …
The meaning of resolution is “a firm decision to do or not to do something”. Most people won’t stick to their New Year’s Resolutions because they do not make a firm decision. Most decisions we make in life are tackling …
Changing the way you sell is challenging. Here are 3 golden tips.
Transforming to Selling with the Buyer’s Perspective takes time and effort. A comparison to Selling with the Seller’s Perspective will help




