Salespeople are challenged in today’s information-rich buying environment to engage productively with B2B buyers and secure quality opportunities. One of the reasons behind this challenge is the Customer’s distrust. When sharing information with Customers, I am sure we all have encountered ‘Customer …
B2C and B2B insights There is this wrong belief that insight selling is something new. It isn’t. Not in B2B or B2C. In the latter, we as consumers are exposed to insights all the time: for example, when we are …
The Insight how visions stall and how you can help
Answer these three questions to be well prepared, for every meeting.
Buyers struggle with finding the right information for their decision-making. Do you help them personally and digitally?
Who does not know the Magic Wand question to get customers revealing their dissatisfaction? The time has come to change the magic.