In our world, where we have access to more information and more options, making decisions is more difficult. So, we need additional input from Likes, Reviews and Recommendations. We all do this. Not only in B2C but also your customers …
I read an interesting article about the odds of becoming a professional football player. Who doesn’t want to be a Messi or Ronaldo? They seem to have reached the holy grail of soccer. They are stars and role models and …