One of the most challenging things in life is changing habits. In sales, it’s not different. Those trained on how to Sell with the Buyer’s Perspective recognize this without any doubt. What you learn in theory is all good, but …
Customers who have a ” Service in Place” rarely spend time actively looking for alternative suppliers. Why should they? Because they may have been working hard to get to that situation. In their mind, finally, they have peace of mind. …
Without a doubt, the salespersons facing the biggest challenges in the new way of selling are the Sales Managers because they started their sales transformation journey simultaneously with their sales teams. This means they had to help and coach their …



