An Accenture report claims that over 90% of decision-makers never respond to cold calls. Recent Gartner studies reveal that the old-fashioned prospecting “spray and pray strategy” results in only a 2% response rate. That’s not much. In context, you need to make …
Not only how we sell has changed, but also where we sell is going through a drastic adjustment. The pandemic has forced everyone to rethink how we work, where we work and what a day in the office, or home …
An Accenture report claims that more than 90% of decision-makers never respond to cold calls. In addition, recent Gartner studies reveal that the old fashioned lead generation “spray and pray strategy” results in only a 2% response rate. That’s not much. In …
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More or less forced upon us, virtual selling is the new normal. Get yourself up-to-speed with what works and what doesn’t.